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The 2012 Hip Hop Hall of Fame Inductee Class to be Unveiled at VIP Mixer Prior to the Benefit Concert at Amnesia NYC on Monday July 30, 2012

NEW YORK, June 18, 2012 (GLOBE NEWSWIRE) — The Hip Hop Hall of Fame
Awards TV Show is set to kick-off a national and international media campaign in New York City announcing the 2012 Hall of Fame Inductee Class at a VIP Industry Mixer at Amnesia NYC on Monday July 30, 2012.
The Mixer will also feature the unveiling of the Hip Hop Hall of Fame Museum preliminary plans and designs for the Manhattan location. The event will be attended by Hip-Hop Pioneers, Artists, Executives, and
Industry Tastemakers. Other guests will include New York City and State
Officials and Agencies, Business, Educational, Cultural, and Community
leaders and Organizations.

The mixer will be followed by an official Hip Hop Hall of Fame Museum
All Star Benefit Concert with performances by the Legendary Cold Crush
Brothers, DAS EFX, Brand Nubian, Brother J & X-Clan, Rob Base, the
Fearless Four, Crash Crew, Black Sheep, and more will be added. “The
concert will celebrate Hip Hop Music and Culture from the 70s, 80s, 90,
2000s, to present day artists who will be featured in upcoming Hip Hop
Hall Documentary Film”, stated Creator and Executive Producer J.T.
Thompson.

The Hip Hop Hall of Fame Awards television show is scheduled for
November at the Apollo Theater during Hip Hop History Month. This is
first broadcast since it aired on BET cable network in the 90s. “Hip
Hop has come a long way and we are looking forward to seeing all the
people at the Benefit Concert who love hip hop music and culture”,
stated Easy A.D. of the Cold Crush Brothers. Proceeds to benefit the
museum project.

Coca Cola, Pepsi and Budweiser, Miller-Coors to Vie for Official Soft Drink & Beer Sponsorships at Hip Hop Hall of Fame Museum & Entertainment Complex
Hip Hop Hall Upfront Preps $100M in Official Sponsorships From Brands, Advertisers, and Record Labels for Naming Rights, Marquee, Floors, Exhibits, Bar and Live Entertainment Stages

The Hip Hop Hall of Fame Museum and Entertainment Complex that is set to open in Midtown
Manhattan is poised to announce plans are underway to generate $100M
from Official Sponsorships and Advertisers during its Upfront Mixer
Event in New York City. The facility is estimated to see over 650,000
visitors per year, plus produce numerous Live Events, and Television
shows. This will also include Sponsorships and Advertising that is
available on the upcoming Hip Hop Hall of Fame Awards TV Show taping in
November at the Apollo Theater.

The Hip Hop Hall of Fame Brands will offer an array of Sponsorship and
Branding opportunities for National Corporate Brands, Products, Service
Providers, and Facility Vendors. These offers will include multi-year
official category sponsorships for Soft Drinks, Beer Distributors,
Sports Drinks, Automobiles/Trucks, Consumer Electronics, Tech, Wireless
phones, Alcohol Spirits, Snacks, Candy, Fast Food, Computers, Athletic
Shoes, Fashions, Sporting Goods, Online & Search Services, Credit
Cards, Hotels, Health and Homecare Products, Services, and more.

Corporate sponsor partners will have advertising and naming
opportunities on-site in multiple locations throughout the facility to
include the Themed Restaurant, Concert Lounges, Live Event Stages,
Television Studios, Arcades, Community Rooms, Retail Gift Store, and
Outdoor signage.

This will include the building Marquee, Full Floors, Exhibits,
Displays, Commissioned works, Live Events, Tours, Community Programs,
Archives and Library. The Kids Mascot B-Boy Scratch will mentor over
20,000 NYC public school children per year with special free
educational, music history, and tolerance field trips to the Museum and
Urban Theme Park.

The Hip Hop Hall of Fame will also utilize and serve these lucky
brands, drinks, products and services in daily operations at the
facility, and incorporate them into the fabric of the museums displays,
attractions, and exhibits architecture.

“This is a once in a lifetime opportunity for major corporate brands to
stake a claim in the Global Hip Hop phenomenon and Youth Demographics
ages 12-34, and their families 25-55 who spend and influence over $450
Billion per year on products, services, and technology,” stated JT
Thompson the Chairman and Executive Producer of the Hip Hop Hall of
Fame Awards Show.

The Hip Hop Hall of Fame Museum and Entertainment Complex is poised to
become the Hip-Hop institution of record for the 21st century, as
reported in Billboard Magazine. The Museum will provide up to 300 jobs,
internships, co-branded marketing partnerships, educational & outreach
programs for youth and families while servicing over 650,000 tourists
and visitors annually. The facility will have a $350 million
socio-economic impact in New York City from on-site and off-site
programming, tourism, B2B local commerce, consumer spending, and
tourism.