Categorized | Showcases

Hood By Air Clothing Makes Big Debut In L.A. With A Month Long Pop Up Shop On Melrose…

Posted on 06 May 2013 by admin

Morph

This month on May 18th Hood By Air, will be opening an exclusive month long pop up shop on Melrose in Los Angeles sponsored by Scion’s A/V initiative that supports young talents across the music and art industries. The Scion A/V Hood By Air pop up exhibition, entitled “MORPH,” will serve as the debut of a capsule luggage concept collection and feature three silicone art objects inspired by hiking luggage, tattooed skin and jewelry piercings as the focal point for the exhibit.

The Scion A/V Installation project will bring New York City based fashion label Hood By Air to the west coast for the brands first pop up retail installation. “The partnership between Scion and Hood By Air was a natural step for the cultural strategy we focus on,” explains Jeri Yoshizu, manager of sales promotions at Scion, “In February 2013 Scion A/V held a concert with A$AP Rocky, It was during an interview with the rapper at this time that we first began the Hood By Air conversation. It became clear that this would be a perfect partnership to shed light on the work we are doing at Scion and also support these emerging talents across the music and art worlds.”

On May 18th the Scion A/V Installation space will be transformed into a space reminiscent of a high school locker-room wherein the limited edition products will be sold for the duration of four weeks. Scion A/V has partnered with Hood By Air to produce an entire inventory of limited edition Hood By Air items that will sell within the space, including but not limited to the coveted Hood By Air Classics t-shirt collection in never before seen color-ways, backpacks, posters, water bottles, Emory boards, small accessories and more.


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