Archive | Showcases


Hood By Air Clothing Makes Big Debut In L.A. With A Month Long Pop Up Shop On Melrose…

Posted on 06 May 2013 by admin


This month on May 18th Hood By Air, will be opening an exclusive month long pop up shop on Melrose in Los Angeles sponsored by Scion’s A/V initiative that supports young talents across the music and art industries. The Scion A/V Hood By Air pop up exhibition, entitled “MORPH,” will serve as the debut of a capsule luggage concept collection and feature three silicone art objects inspired by hiking luggage, tattooed skin and jewelry piercings as the focal point for the exhibit.

The Scion A/V Installation project will bring New York City based fashion label Hood By Air to the west coast for the brands first pop up retail installation. “The partnership between Scion and Hood By Air was a natural step for the cultural strategy we focus on,” explains Jeri Yoshizu, manager of sales promotions at Scion, “In February 2013 Scion A/V held a concert with A$AP Rocky, It was during an interview with the rapper at this time that we first began the Hood By Air conversation. It became clear that this would be a perfect partnership to shed light on the work we are doing at Scion and also support these emerging talents across the music and art worlds.”

On May 18th the Scion A/V Installation space will be transformed into a space reminiscent of a high school locker-room wherein the limited edition products will be sold for the duration of four weeks. Scion A/V has partnered with Hood By Air to produce an entire inventory of limited edition Hood By Air items that will sell within the space, including but not limited to the coveted Hood By Air Classics t-shirt collection in never before seen color-ways, backpacks, posters, water bottles, Emory boards, small accessories and more.

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Raekwon reppin with @GPen’s Chris Folkerts

@GPen joins forces at @LiveMixTapes microG launch party at SXSW

Posted on 20 March 2013 by admin

RAEKWON preforms at the G Pen & Super Good Music Present The “Breeding Ground Showcase” at SXSW Presented with SSUR, and Sharp Thursday, March 14 in Austin, Texas. Photo by Willie Toledo

The party celebrated the launch of the new collaboration microG G Pen from and Grenco Science. G Pen’s Chris Folkerts surprised the crowd at his SXSW party with bringing out Master P for an impromptu performance at the LiveMixTapes microG launch party at SXSW on Thursday, March 14th in Austin, Texas. Master P performed his favorite hits including his first single “Make Em Say Uhh” alongside other notable rappers including Raekwon, Talib Kweli, Trae the Truth, Killa Kyleon, Raekwon, Chris Skillz, Eeron Lee, Drew32, K. Paul, No Limit Forever, Clyde Carson, Problem w/ Bad Lucc, Rogizz, Jus Nyce, G Eazy, Sahtyre, Airplane Boys, Kosha Dillz, Watch The Duck and more.

Grenco Science™, founded by Chris Folkerts, leads at the forefront of ingenuity and aptitude, consistently engineering the most advanced, user-friendly portable vaporizers in the world. Grenco Science™ quickly established itself as the leading name in the ever expanding industry related to personal vaporizers introducing the new G Pen. Largely responsible for the brands quick success is the continual support received from leading members of the music industry such as Redman, The Game, ASAP Rocky, Action Bronson, Trinidad James , King Chip, T Mills, Drake, and others.

G Pen’s Chris Folkerts backstage before the Raekwon performance at the LiveMixTapes microG launch party at SXSW on Thursday, March 14th in Austin Texas at Rusty Spurs. Photo via Willie Toledo

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